Purpose
Most people can relate to the experience of going on a scenic holiday and coming back with beautiful memories and awkward “selfies”. What if there was a better way? Especially on special trips, such as a destination proposal or a 10 anniversary college union? These were the types of questions that our client, a technology start-up, set out to answer and then build a solution to address a niche market need.
![](https://s3-us-west-2.amazonaws.com/cmsartisan/designcentered_co/assets/2022/10/03/1664794651/PinPic_Purpose.png)
People
Building on the hypothesis that a local photographer nearby could help a visiting traveler take home more than just a memory, we set out to understand the two sides of a consumer marketplace. Leveraging social media platforms and strategically designed landing pages, we built a pool of users representing both the photographer and the client to identify market opportunities that were ripe for a digital solution.
![](https://s3-us-west-2.amazonaws.com/cmsartisan/designcentered_co/assets/2022/10/03/1664794659/PinPic_People.png)
Process
Working in an Agile environment, with a research - design - development cycle, we worked iteratively: engaging users and gathering insights; translating them into prototypes and testing them; and building a feature list that would lead to, first a limited alpha release, then beta on the success of the alpha, and finally a Version 1.0 with an established user base and a revenue model.
![](https://s3-us-west-2.amazonaws.com/cmsartisan/designcentered_co/assets/2022/10/03/1664794678/PSPC_Process (1).png)
Value delivered
![](https://s3-us-west-2.amazonaws.com/cmsartisan/designcentered_co/assets/2022/10/17/1666003913/CPUID_VD_01.png)
Transformation in the vacation photography segment that saw global adoption and earned media from top technology publications.
![](https://s3-us-west-2.amazonaws.com/cmsartisan/designcentered_co/assets/2022/10/17/1666003918/CPUID_VD_02.png)
Research and user validated feature design and product backlog.
![](https://s3-us-west-2.amazonaws.com/cmsartisan/designcentered_co/assets/2022/10/17/1666003923/CPUID_VD_03.png)
Award winning, adaptive product interface and UX engaging both sides of the marketplace personas.